JTI App
Field-force app for JTI's brand ambassadors to run campaigns, log outlet activity and track stock, with live team oversight for supervisors.
Technologies
About The Project
The JTI App is a field-force platform built for JTI's on-ground marketing operations. Brand Ambassadors (BAs) use it to pick their active campaign, record consumer interactions, trials and games at each sales point, and keep track of the samples and marketing materials they carry. Supervisors get a live view of their team's daily operations, from attendance and outlet coverage to audits and feedback, so they can spot issues and act on them the same day.
Key Features
- ✓Campaign selection with running, previous and upcoming campaign views
- ✓Daily operation logging for sales points and outlets with a key-item checklist
- ✓Performance dashboard tracking trials, VAOs, games played, consumers and hours worked
- ✓Live inventory of product samples, marketing materials, gift items and demo units
- ✓BA training modules and audit workflows for supervisors
- ✓Connect Hub for raising feedback and tracking its approval status
Project Challenges
BAs often work in places with weak connectivity, so every entry had to be captured reliably offline and synced once the device was back online, without duplicates or lost records. The app also serves two very different roles, so the navigation and permissions were designed to keep the BA flow fast and simple while giving supervisors the deeper monitoring tools they need.